We at Ruck Tales Suomi have been interested to learn how other Nordic nations have integrated rugby into their culture and what sort of benefits and problems they have faced. We chat with Eric O'Neill of Karlstad Rugby Club to find out the Swedish perspective (with a hint of Irishness).
Ruck Tales (RT): How did you get into rugby in Sweden?
Eric O'Neill (EO): I was playing football in the same field as the rugby players some years back and the French rugby coach heard me speaking English. He asked where I was from when I replied Ireland he insisted I join the rugby team and I was a shame to my nation (or something like that) if I didn't - it's hard to say no to a man who is 6ft 6 and weighs 120 kilos when he makes such demands. But i was also attracted to social element as at my age you play sport for the fun of it and as a hobby and football had lost its appeal.
(Courtesy of Karlstad RC - a small club working hard to promote rugby in the Swedish community)
RT: How is the game viewed in Sweden?
EO: It depends: in our city we are forver mistaken for the local american footballers. Those who come to watch are bemused and in awe. The country as whole really doesn't know much about it through poor marketing, lack of funding, lack of able and willing bodies and no network television coverage. But locally those who know about the game really enjoy it and the parents of our youth section are totally sold on the sport and the ethics of the game.
RT: How easy is it finding new players and what does your club do to bring in
new people?
EO: It's not easy, in fact its the single greatest problem we have. As of last year we have refocused all our efforts to starting from the bottom and recruiting at the youngest level and rebuilding the club on new foundations with the ultimate aim that in 10 years the club has its own conveyor belt of talent. We achieve this through a kids rugby set-up at the club and also through school visits. We will also try some local marketing to attract people who may have tired of hockey/hanball etc and who fancy something different later in their sporting life. We also year on year hope some returning Karlstad ladies bring with them some rugby boys from around the globe. We have not and cannot do what 2 clubs in this country are rumoured to do and that is spend obsene money on decidedley average imported players to win what is, in effect, one of the worlds lowest rated competitions. We have in the past had a few wandering students stay at the club and play in the summer whilst they enjoyed the local wildlife.
RT: Rugby is generally associated with higher levels of team spirit than other sports – how does this apply with Karlstad?
EO: We market it as the greatest team sport in the world. Then of course you have the social aspect. When I arrived 5 years ago this was non-existent at Karlstad; most people left straight after a game. It was my first serious involvement in the background with another guy, Marcus, who is now the vice president. We set about organising parties after home games and other events and initiatives to encourage a little more socialising - you can never have enough socialising. This is now part of the fabric of the club again.
RT: Your club has some potentially massive
distances to travel (an away game against a Skåne team
is 8 hours plus!) – How does this affect your squad?
EO: Certainly it's not a positive thing - for the club
coffers it's a nightmare with each game costing the club €2500 in travel [!!!!!]. The
players are legends about it and tolerate the journeys. Last year, through
attrocious and borderline-inept competition planning we landed in a league with
3 Southern teams and ourselves. It was both a costly and energy sapping
experience, needless to say we never won away. This season we play within our
own region and although all away games are approximately 600km round trips it is
manageable and the reality is the players are adapted to it.
(Photograph courtesy of Karlstad RC. Rough trip: long distances don't diminish the physicality in Swedish games)
RT: In your opinion, which aspects of the game
(skills-wise) are done well in Swedish rugby and which aspects are lacking?
EO: Most of the good developments come from abroad. This is not a stab at the Swedes, it's just a simple fact. On a national level the new driving force in youth development is an Irish guy who in turn has brought the Munster/IRFU development model here. At our club we have a Swedish backline coach and an Irish coach plus we have a French coach. The Swedish coach was capped at national level, the French and Irish coaches have been capped at international U21 level, so internally we are gifted with knowledge and coaching talent. In my opinion, the Swedes surprise the outside teams with their physicality and willingness to get stuck in. Karlstad has a strong, agressive pack mostly made up of Swedes, but skills-wise the Swedish national side would just about get by or possibly struggle in the Irish second division. What has been lacking has been any real directive in coaching and retaining kids, but this is now in development so we should see some results in the next 7-10 years. The national side is made up of ”naturalised” or home-grown players. The home-grown players normally come to game later in life, lacking the general skills and knowledge that are garnered at a young age so they have raw talent but lack that 'je ne sais quoi' that say an English or Irish player has who played the game since they were 8 or 9.
RT: Sweden is riding quite high in the European
Nations Cup - how easy it is for your players to break into the National side?
EO: It's not easy and for many reasons: the coaches never
have any scouts, the camps are never clearly advertised and the general logic
is that you (a club) must force the national side to look at your players. Then you have the
insistances of selecting run-of-the-mill blow-in (naturalised) players as opposed
to taking the plunge and giving home-grown talent a shot. The national side's
success probably comes from the same stagnancy that prevents new talent
emerging: they (the national squad) have been together for so long they have the same spirit and
knowledge of each other as any good club side has. However, to avoid being
accused of being bitter, I can also acknowledge right now that we at Karlstad have one
player who is potentially capable of playing at national level and he has now
moved to France to play semi-pro over there, so when/if he returns he will hopefully
be ready for national call-ups. One argument in defence of the national coaches is that
we don't compete at the highest level week in, week out. For ladies and U18’s we don't
have enough players to field teams, nevermind elect people for national sides.
RT: How would you improve the state of the game in
Sweden?
EO: As the world's greatest a******e, Donald Trump,
once said: "it needs money, money and more money plus some fabulous promotion".
The funding is poor and poorly managed. Right now there is a big push towards
sevens olympic qualifcation which is nice but unrealistic, pouring away money that
doesn't exist into a pipe dream. Moreover, the purists who run the clubs don't value
sevens. To me, sevens is to rugby what futsal is to football: a sideshow of
limited value. Yet for some bizarre reason the good people at the IOC
were more fond of this bastardised version of the sport than the real deal.
The clubs need funding and staff otherwise it will be the same vicious circle. We here have contacts coming out of our ears and opportunities to do 40-100 hours each week of schools coaching but we don't have the people to do it and we don't have the funding to secure a specialist position within the club.
But most importantly if we focus on one discipline at development and club level, for me it has to be 15’s. We market the sport around team spirit and it being open to anyone from big to small - that isn't true of sevens. But the Irish lad I spoke of earlier has a solid development plan which is easily adaptable for clubs, but this needs more support and more funding, as he is only one guy and the clubs need constant guidance in the early years of these projects. So development from the bottom up and I would strongly favour dropping the wasteful wooing of the Olympic Comittee and 7’s rugby.
The clubs need funding and staff otherwise it will be the same vicious circle. We here have contacts coming out of our ears and opportunities to do 40-100 hours each week of schools coaching but we don't have the people to do it and we don't have the funding to secure a specialist position within the club.
But most importantly if we focus on one discipline at development and club level, for me it has to be 15’s. We market the sport around team spirit and it being open to anyone from big to small - that isn't true of sevens. But the Irish lad I spoke of earlier has a solid development plan which is easily adaptable for clubs, but this needs more support and more funding, as he is only one guy and the clubs need constant guidance in the early years of these projects. So development from the bottom up and I would strongly favour dropping the wasteful wooing of the Olympic Comittee and 7’s rugby.